Context: Corona Cero, a brand built on relaxation and balance, became a sponsor of the high-pressure Olympic Games—without abandoning its core purpose.

Insight: While professional athlete contracts include rest, sponsorship deals don’t. And the pressure is real: 1 in 3 athletes suffer mental health issues, and 1 in 4 have contracts tied to performance-based payments.

Idea: Corona Cero, alongside Olympic athletes and the IOC, created the Relaxation Clause—a new standard in sponsorship contracts that allows athletes to take mental breaks without risking compensation or obligations. A global movement to put well-being on par with performance.

Results: _ Double the growth of Corona Cero; _ All time high brand health; _ Tati West and Chloé Calmon are currently using their Relaxation Clause; _ Brands that have been in the Olympics for years was inspired to follow our path.