Context: Zé Delivery sponsors 30+ Brazilian football teams and reinforces its promise of ultra-fast delivery—anything, anytime, in minutes.

Insight: Fans love getting sweaty shirts from their idols. So we asked: how gross could it get? One fan receiving all of them, still sweaty, at once.

Idea: Right after Flamengo’s last game, we listed all players’ shirts in the app. The fastest fan to buy got them all—delivered from Maracanã to their house in minutes, still unwashed and soaked from the match.

Results: 26%+ people opening the app on the day of the experience

*vs. the app's last major event; _Experience redeemed 18x faster than average time; _9x more points needed compared to previous experiences